What is Hope?

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That tomorrow, our future, will be better.

I believe that Design is Hope made visual.

Design allows us to rehearse the future. It is an instrument and means of change, in all its generosity, which builds the future. 

For the past year, I have been living in the future for the diabetic. Trying and rehearsing new ways to imagine it, and bring it back to the present.  For diabetics, longevity is always in question: “Will I have a future, and if I did what would that look like?” Design can only thrive in the space of tomorrows to come. For the diabetic, this must be, but it is up to us.

The world is moving much too quickly. If you’re not ahead of the culture, then you’re falling behind. Most people see design as a problem-solving process. We use skills like “empathy” to gain an understanding of clients’ needs. But, empathy is about how you feel now. Empathy can delete probability.

I see design as a problem-seeking process. Seeking and asking increasingly bigger questions, allow us to stall the problem. This not only leads us to more creative solutions, ideas which can open the door for new, even bigger, better solutions.

Seeking is not incremental. It’s not even thinking differently. It starts with a combination of aggressive curiosity loaded with imagination and a vast environment. You discover new opportunities and find unseen frontiers by seeking.

Empathy, understanding, solving. A more effective way to create is to anticipate and seek what tomorrow brings to better today.