Campaign-2

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"New Americana Pioneers"
Galaxy S8 / S8+

It's the people who make Texas-the ones who wake up at dawn to get their family-owned BBQ pit started or are punching the clock to create improvements on the Spacex. This direction highlights the Texan community and the natives that steer the journey towards Texas' evolution while maintaining its Americana heritage.

Attributes:

Relentless, Pioneering, Unbeatable, Resilient, Determined, Independent

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Campaign-3

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"The New Texas Pioneers"
Galaxy Z Fold 5G

Bigger and bolder technology is changing our world, and we must change with it. In this direction, we are driving its natives to a new frontier, where technological exploration has no bounds and only an endless horizon that lies ahead.

Attributes:

Boundless, Groundbreaking, Unrestrained, Rule Breaking, Untamed, Innovative, Progressive

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Additional Work
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Select an image below to view project.

Credits

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Agency: R/GA

Client: Samsung,
Galaxy Z Flip 5G,
Galaxy S8 / S8+,
Galaxy Z Fold 5G

Design Director:
Zach Ludlow

Art Directors:
Aimee Brodbeck

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Three Campaigns:
Welcome to the new Texas

Three separate product campaigns launched in Texas promoting Samsung's new Galaxy 5G trio aimed at the Gen-Z market. 

Campaign-1

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"Progressive Pioneers,
at the speed of light"

Galaxy Z Flip 5G Series

Texans reach for the stars. They continue to push boundaries through cultural norms and innovation at the speed of light.

Texas ‘Zers’ are radically inclusive. They don’t distinguish between friends they meet on-line and friends in the physical world. They continually flow between communities that promote their causes by exploiting the high level of mobilization technology makes possible.

This direction highlights the Gen Z Texan community and their need for the “No Lag” 5G speed that will drive the future towards a Texas’ technological advancement. This direction leans into speed, space, and the extraordinary.

Attributes:

Relentless, Trailblazing, Limitless, Monumental, Astronomical, Extraordinary

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Campaign-2

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"New Americana Pioneers"
Galaxy S8 / S8+

It's the people who make Texas-the ones who wake up at dawn to get their family-owned BBQ pit started or are punching the clock to create improvements to SpaceX. This direction highlights the Texan community and the natives that steer the journey towards Texas' evolution while maintaining its Americana heritage.

Attributes:

Relentless, Pioneering, Unbeatable, Resilient,
Determined, Independent

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Campaign-3

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"The New Texas Pioneers"
Galaxy Z Fold 5G

Bigger and bolder technology is changing our world, and we must change with it. In this direction, we are driving its natives to a new frontier, where technological exploration has no bounds and only an endless horizon that lies ahead.

Attributes:

Boundless, Groundbreaking, Unrestrained, Rule Breaking, Untamed, Innovative, Progressive

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Additional Work
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Select an image below to view project.