Symantec: Brand Refresh

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About Symantec

Studying under Simon Johnston as a mentor at ArtCenter College of Design, I had the opportunity to challenge myself and conceptual rebrand one of the largest cyber security company, Symantec. A 4 month project that required 200+ sketch ideations of logos and symbols that characterizes the new Symantec.

​The concept behind this new logo mark is the idea of "Shift & Lock" and the symbol of the letter "S." It represents symbol of heavy protection under automated encryption in the digital world. The colors are specificallt chosen to refresh the existing Symantec logo and attract millennial consumers.

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